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Hello! I'm an award-winning Public Relations & Social Media Strategist specializing in consumer-facing companies, technology, interior design, parenting, and lifestyle. I have over 14 years of experience placing clients across digital, print, podcasts, and broadcast media. 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The Top NYC Spots For Vintage Decor Finds https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1392681350532-MFKX6DZ15ABY8ZW76PRK/brooklyn-reclamation.jpg Found! The Top NYC Spots For Vintage Decor Finds Photo courtesy of Brooklyn Reclamation http://www.paperplanepr.com/how-to-redecorate-without-buying-a-thing daily 0.75 2014-02-03 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1393029211720-VN3HL4IOR9TKZNT9NEYU/untitled-3.jpg How To Redecorate Without Buying A Thing | Refinery29 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1393029199740-19DUSHVEUV47FT0CZIF6/brooklynaptopener.jpg How To Redecorate Without Buying A Thing | Refinery29 http://www.paperplanepr.com/man-repeller daily 0.75 2014-02-17 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1393029265947-D7VGEHENN6WK0AZH0ESB/Screen+Shot+2014-02-21+at+7.34.05+PM.png Man Repeller https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1392680079416-Z6FMKZZJJV5GCS3ATHZF/manrepellerdesk.jpg Man Repeller http://www.paperplanepr.com/shopping-with-homepolish-designer-katie-li daily 0.75 2014-02-03 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1393029353645-BTM8M9KVSRN2EKAHMMO3/14.jpg Shopping With Homepolish Designer, Katie Li https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1393029335371-MYBG58PHL3H9TF80UHU5/opener.jpg Shopping With Homepolish Designer, Katie Li http://www.paperplanepr.com/etsy-gets-its-primp-on-stylecom daily 0.75 2014-02-18 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1393029459557-EDJQ1TRL1IEGOFXMKXYI/Screen+Shot+2014-02-21+at+7.37.24+PM.png Etsy Gets Its Primp On | Style.com https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1392683463153-EDS62XUVYLLKCASRRUG6/etsy-beauty-guide2.jpg Etsy Gets Its Primp On | Style.com Image via STYLE.COM http://www.paperplanepr.com/urban-outfitters-green-and-gorgeous-retreat daily 0.75 2014-02-18 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1393029501956-G2IVUXE40PIKMJKKKDC2/Screen+Shot+2014-02-21+at+7.38.06+PM.png Urban Outfitters' Green and Gorgeous Retreat https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1392682543314-IENWLN8HKHRCG1POPPKA/terrain-at-styers.jpg Urban Outfitters' Green and Gorgeous Retreat http://www.paperplanepr.com/new-this-west-village-apartment-is-full-of-clever-decor-ideaspage daily 0.75 2014-02-03 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1393029576687-1E0GHMYOAS8KKQUEKIT7/untitled-4.jpg This West Village Apartment Is Full Of Clever Decor IdeasPage https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1393029567233-Q1Z25DDLDMMTYFLAMAG9/westvillopener.jpg This West Village Apartment Is Full Of Clever Decor IdeasPage http://www.paperplanepr.com/6-decor-rules-to-break daily 0.75 2014-02-17 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1393029617487-ICKQKLWMD7RVRC7UR9JC/untitled-1.jpg 6 Decor Rules To Break http://www.paperplanepr.com/7-tips-to-help-gussy-up-your-living-space daily 0.75 2014-02-18 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1393029641114-YMF7N8A7O9EWIGD59UHF/Screen+Shot+2014-02-21+at+7.40.30+PM.png 7 Tips To Help Gussy Up Your Living Space https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1392682009735-ANKH0WEL5TXH112XDB4V/living-space-opener01.jpg 7 Tips To Help Gussy Up Your Living Space Image courtesy of Refinery29 http://www.paperplanepr.com/brighten-up-any-room-with-this-super-easy-diy daily 0.75 2014-02-22 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1393029681870-2ERMCLLJBNJE2LBHA9DH/Screen+Shot+2014-02-21+at+7.41.09+PM.png Brighten Up Any Room With This Super-Easy DIY https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1393029585904-M0ASY013VHIOFU279AGM/z2kkc9irel1xyrrdhkprhsq1ldlcphqoqtysxywsmhm.jpg Brighten Up Any Room With This Super-Easy DIY http://www.paperplanepr.com/about-wexley daily 0.75 2025-10-30 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/37c395f4-7094-4f53-b0fd-8ef8cac5321b/IMG_7121.JPG about - Hi, I’m Alisa Richter. I bring 15 years of agency, in-house, and startup experience in public relations, affiliate partnerships, business development, and creator partnerships. Since leaving agency life, I’ve led communications for Yardzen, Cadence, LSA International, The Sill, Modern Citizen, Crafter.com, Elms Puzzles, Jiggy Puzzles, Mixlab, Maiden Home, OFFHOURS, Sofia Coppola Wines, and many more. Previously, I was a Vice President at No. 29, representing Rothy’s, Pura, VEJA, and Happiest Baby (maker of SNOO), and at Camron PR, representing clients including Paperless Post, MUJI, Swarovski, MAST, MoMA Design Store, Ace Hotels, eero, Kano, Rejuvenation, Design Miami, Calico Wallpaper, Rifle Paper Co., and Farrow & Ball. I also worked for Small Girls PR handling communications and partnerships for Google, GE, Ann Taylor, Helix Sleep, Panasonic, BB Dakota, The Skimm, M N D F L, Graze, Girl Develop It, Kidbox, and Book of the Month. In my past startup life, I was Director of Public Relations and Social Media Strategy at a high-growth interior design startup, Homepolish, a marketing consultant at 1stdibs and Program Manager of TechStars NYC, a world renowned startup accelerator program. I was named to Business Insider’s "Top 50 Best Public Relations People In The Tech Industry" in both 2014 and 2015. http://www.paperplanepr.com/contact-wexley daily 0.75 2024-08-27 http://www.paperplanepr.com/work-1 daily 0.75 2026-03-22 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/bd34bf74-c0a3-4414-9e1a-1db07f2eba09/cadence-steph-hon-inc.webp clients - Make it stand out Inc. Magazine feature on Cadence founder and CEO, Steph Hon. March 2026 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/7d87a9ce-dfa9-4e54-9829-8ce9f1d8a17e/Screenshot+2025-07-24+at+5.11.47%E2%80%AFPM.png clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/add9faf1-6822-46a5-9992-a362c982322c/Screenshot+2025-07-24+at+5.08.24%E2%80%AFPM.png clients - Make it stand out New York Times Styles - feature story on my client Elms Puzzles. July 12th, 2025. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/d71e8c17-5f49-47b0-b32b-16a83562c716/Screenshot+2026-03-04+at+7.31.06%E2%80%AFAM.png clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/42779459-0b0d-4b6f-8344-68bce23c8f71/Screenshot+2026-01-20+at+7.15.28%E2%80%AFAM.png clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/4e566f17-35a9-45f1-b631-eb66b7555afc/Screenshot+2024-08-27+at+8.18.04%E2%80%AFPM.png clients “Meet The Plantfluencers” by Penelope Green, New York Times https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/12c1da47-f0b2-47df-89f2-83794906c2d3/Screenshot+2024-08-27+at+8.26.26%E2%80%AFPM.png clients Kano’s Computer Kit featured in CNBC’s “Make It” column https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/98ff54cd-f2de-4d3d-a175-5cc154e19aea/Screenshot+2024-08-28+at+11.13.52%E2%80%AFAM.png clients - Make it stand out Happiest Baby’s SNOO Bassinet featured in Architectural Digest’s Clever https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/a17efd53-6ed4-4f42-b6b6-a0796d9a40e8/Screenshot+2025-07-29+at+9.40.51%E2%80%AFAM.png clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/b1b9d91b-25d6-4f0e-b380-3ff247a88ab5/Screenshot+2025-07-29+at+9.48.09%E2%80%AFAM.png clients - Make it stand out Fast Company feature on Cadence’s launch of the Parcel System https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/57195add-1095-407a-8e91-6b3192e81e95/Screenshot+2025-07-29+at+9.51.59%E2%80%AFAM.png clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/dddef23f-167c-4302-a1d1-b155a746940c/Screenshot+2025-07-29+at+10.03.37%E2%80%AFAM.png clients - Make it stand out Real Simple feature on Yardzen, May 2025 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/d495561a-6035-40d9-97fb-81772949d91e/Screenshot+2025-07-29+at+10.05.44%E2%80%AFAM.png clients - Make it stand out The Strategist Mother’s Day shopping story featuring Bobbie’s Whole Milk Baby Formula. May 5th, 2025. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/5b3de8c6-1fe6-4f2b-ab55-1a415d5740f5/Screenshot+2025-07-29+at+10.10.54%E2%80%AFAM.png clients - Make it stand out Review of Bobbie formula in The Everygirl, March 24th, 2025. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/6fe0147f-4ee6-408d-b6fc-2a7802f6d874/Screenshot+2025-07-29+at+10.28.34%E2%80%AFAM.png clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/af5d98fb-549e-4036-9478-166621266a8f/Screenshot+2025-07-29+at+10.32.31%E2%80%AFAM.png clients - Make it stand out Apartment Therapy story featuring Yardzen, March 14th 2025. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/b34b45c0-4c12-4650-b70f-391c9750f5eb/Screenshot+2025-07-29+at+10.42.59%E2%80%AFAM.png clients - Make it stand out Mental Floss feature on Elms Puzzles, December 2024. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/9cd94e42-38b8-4532-9feb-20bbd27a4288/Screenshot+2025-07-29+at+11.06.24%E2%80%AFAM.png clients - Make it stand out Design Milk feature on LSA International’s Self-Watering Planters, March 2023. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/2324d3d4-752b-49c9-b0af-35298eeb49d9/Screenshot+2025-07-30+at+9.41.20%E2%80%AFAM.png clients - Make it stand out Rue Magazine editor's picks featuring my clients LSA International and Elms Puzzles, Summer 2025. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/1f511e62-ddf4-4fd9-b531-1ba902c28848/Screenshot+2025-10-21+at+10.46.03%E2%80%AFAM.png clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/292e154a-7443-4988-b541-a4df5b3dc068/Screenshot+2024-08-27+at+8.27.34%E2%80%AFPM.png clients Rothy’s shopping feature in Esquire featuring Pedro Pascal https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/71db7b82-b010-4522-86d3-5b9ea9b78c2d/Screenshot+2024-08-28+at+11.16.20%E2%80%AFAM.png clients - Make it stand out Kate Bosworth and Justin Long at Rothy’s Earth Day event, featured in People. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/33dc7ad8-d019-4bc6-a4cd-bcbb38610efe/Screenshot+2025-07-29+at+9.43.26%E2%80%AFAM.png clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/518e357f-e115-44f1-a135-6f81df8024d7/Screenshot+2025-07-29+at+9.50.35%E2%80%AFAM.png clients - Make it stand out Condé Nast Traveler feature on Cadence’s travel Capsules https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/836c65c7-1eae-4899-bd0b-db1ccbea95be/Screenshot+2025-07-29+at+9.56.52%E2%80%AFAM.png clients - Make it stand out New York Times Wirecutter review of Cadence Capsules, March 5th 2025 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/3085a657-ec54-4c84-b6c9-de0126d15fbf/Screenshot+2025-07-29+at+9.43.47%E2%80%AFAM.png clients - Make it stand out Outdoor Living Trends story in Forbes, featuring Yardzen. July 24th, 2025 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/a50b13dd-692e-4103-ae88-98dd2084ce87/Screenshot+2025-07-29+at+10.08.43%E2%80%AFAM.png clients - Make it stand out Profile on Bobbie founder Laura Modi on Medium by Maria Cassano. May 19th, 2025. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/c3d4e349-2990-4d90-b080-056616789b2f/Screenshot+2025-07-29+at+10.13.31%E2%80%AFAM.png clients - Make it stand out Story featuring Bobbie’s new Whole Milk formula in Parents. May 15th, 2025. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/d95cbc45-2f9f-4b89-92e3-cdb9e83ba906/Screenshot+2025-07-29+at+10.30.20%E2%80%AFAM.png clients - Make it stand out Martha Stewart story on popular backyard trends, featuring Yardzen. May 15th, 2025. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/4f3691f0-06c8-44e6-8c57-298506f0e2a7/Screenshot+2025-07-29+at+10.34.56%E2%80%AFAM.png clients - Make it stand out Better Homes & Gardens story on “The Best Curb Appeal Updates” featuring Yardzen, May 2nd, 2025. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/48dc9ac5-ab5e-4c1d-8218-416949162a49/Screenshot+2025-07-29+at+10.42.12%E2%80%AFAM.png clients - Make it stand out MaineBiz feature on Elms Puzzles, May 5th, 2025. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/39b154e8-9074-4193-b238-200b89898b07/Screenshot+2025-07-30+at+9.37.07%E2%80%AFAM.png clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/21bb060e-a0c1-4d2d-95ea-f3c3e2a13fd3/Screenshot+2025-10-21+at+10.40.23%E2%80%AFAM.png clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/bb67d551-53d4-42b1-afe1-b872cd8dd3c7/Screenshot+2025-10-21+at+10.44.08%E2%80%AFAM.png clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.paperplanepr.com/clients daily 0.75 2025-11-08 https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/91f6de7e-7e39-4d03-b9fd-bc7ad1122e97/d833619b-2480-4150-a48d-178edd97a9a7.png Clients https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/d2f4b990-a386-4e5d-8d85-a3be017e3cdb/images+%281%29.png Clients https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/dbd7b601-38f7-40ae-86d3-bec9ac974468/2020.09_Bobbie_Logo_%28Green%29.png Clients https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/2d7633e7-4cc8-4fe9-901b-b1d614ddd747/4bcd7918-2812-4a59-822f-65e3871c9816.jpeg Clients https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/2b00b1b2-b44b-4afb-b758-5183a031f0b5/Elms_Full_Logo_Green.webp Clients https://images.squarespace-cdn.com/content/v1/52e71af0e4b0601d4eac4c00/9dbef3e4-e3b5-46fb-a687-99bed9476e9d/images.jpeg Clients http://www.paperplanepr.com/clients-new daily 0.75 2025-11-08